On behalf of Schwung, for their client Propaganda, I was asked to devise a refreshing video campaign that resonates with Gen Z, targeting young graduates to fill open project manager (PM) positions. I developed this project from beginning to end, starting with pitching three creative concepts, of which they chose my idea to design a PM merch campaign, featuring T-shirts, caps, and tote bags based on my directional designs. Next, I organised a shoot in Brussels, edited multiple short videos for Instagram and TikTok, and handled the copywriting for the vacancy and social media ads, ensuring everything had a consistent tone of voice. It was exciting to have carte blanche for the concept and execution.
CLIENT Propaganda MERCH Propaganda CONCEPT | VIDEO | COPY | MOOD PHOTOGRAPHY By me
